At the age of 72, Sarsenbai Kotyrashev, a retired blacksmith from the village of Ulytau in Kazakhstan, set out on a remarkable solo journey — walking over 8,000 kilometers across all 17 regions of the country. With a handmade cart and the flag of Kazakhstan waving behind him, Sarsenbai’s mission was not only personal but deeply patriotic. His goal was to promote Ulytau, the historical and spiritual heart of Kazakhstan, and revive cultural traditions such as the Kokmaysa festival and the ancient koumiss ritual Kymyzmuryndyk.\n\nAlong the way, he shared stories of Ulytau’s rich heritage, sacred sites, and the legacy of Kazakh craftsmanship, working in collaboration with UNESCO to document intangible cultural heritage. Despite his age, Sarsenbai averaged 40 kilometers a day, enduring harsh weather, rough terrain, and physical challenges—all while being supported by a small team of medics monitoring him remotely.\n\nHis journey captivated the nation and turned him into a cultural icon. But Sarsenbai didn’t stop there. In 2023, at 73, he announced an even more ambitious dream: to walk around the world. Starting from Atyrau, Kazakhstan, his planned route spans Europe, the United States, China, and back to Central Asia. Through every step, he continues to raise awareness of Kazakh culture, identity, and resilience, proving that it’s never too late to follow your dreams — and inspire a nation in the process.

The Mongolian Naadam is inseparably connected to the nomadic civilization of the Mongols who have practiced pastoralism on Central Asia’s vast steppe for centuries. Mongols’ traditional Naadam festival consisting of three manly games is considered as one of major cultural heritage elements which Mongols contributed to the nomadic civilizations. The three types of sports games – archery, horserace and wrestling – are directly linked with lifestyles and living conditions of Mongols and thus become the authentic cultural traditions among nomads.\nNational Naadam is celebrated from July 11 to 13 throughout the country, in soums (counties), aimags (provinces), and the capital, Ulaanbaatar. Naadam represents distinct features of Mongolians’ nomadic culture and traditions, with expression of their unique cultural characteristics and images to become an identity of Mongolian people to the outside world. Thus, Mongolian Naadam has served a key factor to unite the Mongolian people and an important symbol of national solidarity.

The tug-of-war is widely spread throughout the world, especially in agricultural communities. The Gijisi Tug-of-War Festival is highly regarded. Held on the second weekend in April, it has a five-hundred-year history. The event, which is based on agriculture, fishery, and merchant traditions, is held to wish for prosperity and good luck for the coming year. The tug-of-war represents the agricultural, rural, and social characteristics of the region. The rope used for the event is two hundred meters long and one meter thick, so it is truly a community event. Similar tug-of-war games are also held in other nations. After creating a museum for Gijisi tug-of-war, members discovered that it could be a symbol of the region, so the local government invested into the museum. After building the museum, we wanted to expand our knowledge of tug-of-war events in other countries. In the past, there wasn’t much communication among the different communities celebrating tug-of-war festivities. However, after building the museum, we had the opportunity to invite other countries as a sort of network that allows research into other types of tug-of-war in the Asia-Pacific region. As Gijisi tug-of-war is well known, we thought that having a festival to display other cultures’ traditional tug-of-war through a networked festival. \n\nTug-of-war (juldarigi in Korean) is an intangible heritage that is commonly found in various regions across the world. In particular, it is a popular activity that takes place with the aim to foster harmony and solidarity among communities in rice-farming regions across Korea, Japan,and various Southeast Asian countries.

According to CIOFF policy, an international folklore festival will be fully accomplished as a meeting place for cultures when it is organized in the spirit of friendship and promoting a culture of peace. ICH is an excellent culture inherited over generations, a source of cultural development, and a manifestation of cultural diversity. The new management mechanism realizes the integration of ICH and tourism. The launch of “One Belt and One Road” strategy actually provides an important strategic opportunity for the protection and development of ICH. At the beginning of a new civilization cycle, to open a new window of civilization with people of the world. While there are four main cradles of civilization, which, moving from East to West, are China, India, the Fertile Crescent, and the Mediterranean, specially Greece and Italy, India deserves a larger share of credit because it has deeply affected the cultural life of most of Asia. India has also extended her influence, directly and indirectly, to other parts of the world. \n\nAn International Folklore Festival is one of the means to safeguard, to promote and to diffuse ICH, mainly through such genres of expressions as music, dance, games, rituals, customs, know-how of handicraft and other arts. To be a significant contribution to the maintenance and enhancement of cultural identity and diversity, a folklore festival has to be implemented in an appropriate cultural context. The reflections presented aim to develop a pertinent cultural context in existing and in new international folklore festivals. The following items constitute and describe what CIOFF sees as important elements of the term cultural context.