Long known as the cradle of civilization, the area that bounds from the fertile valleys of Al-Hasakeh, across the ancient deserts of Palmyra, and westward to the Mediterranean Sea, includes present-day Syria. Due to the vastness of the region, it is no wonder that Syrian cuisine boasts a rich culinary heritage dened by exceptional diversity and human creativity.

There are various phenomena that pose a risk to living heritage, ranging from demographic issues to economic pressures, as identified by UNESCO (see https://ich.unesco.org/dive/threat/). This article will address three ongoing issues commonly believed to present a considerable challenge to the viability and practice of ICH in highly urbanized cities: limited land area, increasing focus on modern technology, and the COVID-19 pandemic.\nAs a metropolis with a population of 5.45 million across 728 square kilometers, Singapore must keep abreast of developments in modern technology and urbanization, along with the social, cultural, and economic changes they bring. Similarly, as a hub of international travel and business, Singapore had to navigate the waves of change brought about by the COVID-19 pandemic, and its implications on the city-state’s ICH.

This publication contains papers from the 2021 World Intangible Cultural Heritage Forum held online for three days, from September 29 to October 1, 2021. The event was hosted by the National Intangible Heritage Center and organized by ICHCAP.\n\nThe forum was held under the theme of “Rediscovering Intangible Cultural Heritage in the Era of Convergence and Creativity” to re-examine the creative value of intangible cultural heritage and present the possibilities by examining examples of innovation and value creation through intangible cultural heritage.

Under Our SG Heritage Plan, Singapore has been stepping up its efforts to strengthen research and documentation of its ICH, increase community participation in such research and documentation work, and leverage new technologies to promote ICH and increase both public awareness and appreciation of Singapore’s ICH elements.\n\nAs part of these efforts, the National Heritage Board of Singapore (NHB) has partnered with source communities and use new technologies for safeguarding ICH. One such recent partnership is “A Journey of Devotion—Celebrating Thaipusam in Singapore,” where the NHB partnered the Hindu Endowments Board and Indian temples to document the festival of Thaipusam and produce digital resources related to the festival.\n\nAbout Thaipusam\n\nThaipusam is an important festival among Singapore’s Tamil Hindu community, and it is celebrated every year on the full-moon day of the Tamil month of Thai. For many believers, Thaipusam is a time of devotion, sacrifice, and thanksgiving dedicated to the Hindu god Lord Murugan, who symbolizes bravery, power and virtue.\n\nThe festival commemorates Lord Murugan’s victory over evil forces, and one of the most recognizable elements of Thaipusam is the ceremonial procession of the kavadi-bearers—men who walk carrying large metal structures known as kavadi that are fixed with spikes or hooks that pierce their bodies.\n\nDuring Thaipusam, kavadi-bearers and their supporters walk along a designated route, which starts at Sri Srinivasa Perumal Temple on Serangoon Road, and ends at Sri Thendayuthapani Temple on Tank Road. These kavadi-bearers walk barefooted along this route while other worshippers carry offerings such as paalkudams or milk pots, fruit, and flowers.\n\nLive music forms a key part of the Thaipusam procession, and hymns are often sung by friends and family while religious songs (known as bhajans) are also performed by groups of musicians who follow the kavadi-bearers to boost their spirits as they make their arduous journey from temple to temple.\n\nAlong the route, there will also be community volunteers at various thaneer panthal or water points, and these volunteers will pour water onto the feet of kavadi-bearers to provide much-needed relief from walking barefoot on the hot tarmac and to offer food and water to the rest of the community.\n\nA Digital Campaign Journey\nWhen conceptualizing the campaign, NHB sought feedback from a younger audience (18–35 years old) and noted that most youths did not understand Thaipusam—what it represents and its associated practices. To better engage this younger and more digitally savvy audience, NHB put together a digital engagement plan to create content that would be engaging, informative, and participatory.\n\nThe title “A Journey of Devotion” was chosen with reference to two aspects of Thaipusam. First, it refers to the physical journey as devotees walk along their route. Second, it also refers to the personal journey devotees take upon themselves in the lead-up to Thaipusam, which includes making their own kavadis and adopting fasting practices that include consuming only vegetarian meals for up to forty-eight days.\n\nUnder Our SG Heritage Plan, Singapore has been stepping up its efforts to strengthen research and documentation of its ICH, increase community participation in such research and documentation work, and leverage new technologies to promote ICH and increase both public awareness and appreciation of Singapore’s ICH elements.\n\nAs part of these efforts, the National Heritage Board of Singapore (NHB) has partnered with source communities and use new technologies for safeguarding ICH. One such recent partnership is “A Journey of Devotion—Celebrating Thaipusam in Singapore,” where the NHB partnered the Hindu Endowments Board and Indian temples to document the festival of Thaipusam and produce digital resources related to the festival.\n\nAbout Thaipusam\nThaipusam is an important festival among Singapore’s Tamil Hindu community, and it is celebrated every year on the full-moon day of the Tamil month of Thai. For many believers, Thaipusam is a time of devotion, sacrifice, and thanksgiving dedicated to the Hindu god Lord Murugan, who symbolizes bravery, power and virtue.\n\nThe festival commemorates Lord Murugan’s victory over evil forces, and one of the most recognizable elements of Thaipusam is the ceremonial procession of the kavadi-bearers—men who walk carrying large metal structures known as kavadi that are fixed with spikes or hooks that pierce their bodies.\n\nDuring Thaipusam, kavadi-bearers and their supporters walk along a designated route, which starts at Sri Srinivasa Perumal Temple on Serangoon Road, and ends at Sri Thendayuthapani Temple on Tank Road. These kavadi-bearers walk barefooted along this route while other worshippers carry offerings such as paalkudams or milk pots, fruit, and flowers.\n\nLive music forms a key part of the Thaipusam procession, and hymns are often sung by friends and family while religious songs (known as bhajans) are also performed by groups of musicians who follow the kavadi-bearers to boost their spirits as they make their arduous journey from temple to temple.\n\nAlong the route, there will also be community volunteers at various thaneer panthal or water points, and these volunteers will pour water onto the feet of kavadi-bearers to provide much-needed relief from walking barefoot on the hot tarmac and to offer food and water to the rest of the community.\n\nA kavadi-bearer being cheered on by friends and family near the Sri Thendayuthapani Temple © National Heritage Board, Singapore\n\nA Digital Campaign Journey\nWhen conceptualizing the campaign, NHB sought feedback from a younger audience (18–35 years old) and noted that most youths did not understand Thaipusam—what it represents and its associated practices. To better engage this younger and more digitally savvy audience, NHB put together a digital engagement plan to create content that would be engaging, informative, and participatory.\n\nThe title “A Journey of Devotion” was chosen with reference to two aspects of Thaipusam. First, it refers to the physical journey as devotees walk along their route. Second, it also refers to the personal journey devotees take upon themselves in the lead-up to Thaipusam, which includes making their own kavadis and adopting fasting practices that include consuming only vegetarian meals for up to forty-eight days.\n\nFor the campaign, NHB decided to focus on telling the story of the festival through the perspective of four practitioners: a kavadi-bearer, a piercer, a musician, and a water point volunteer. By focusing on these individuals, NHB hopes to make the content more relatable to the audience. The video interviews were then uploaded on NHB’s Facebook and Instagram platforms, and to date, have attracted more than 650,000 views.\n\nNHB also noted that Thaipusam has always been a vibrant and colorful festival that attracts photographers every year. As a result and as part of NHB’s efforts to increase community participation in ICH documentation, NHB created the hashtag #Thaipusamsg on Instagram to encourage community photo contributions. This has resulted in the collection of a wide array of photographs.\n\nFinally, NHB created a comprehensive NHB’s webpage at https://www.roots.sg/thaipusam, which includes photographs, a brief history of the festival, and how it was brought into Singapore by early migrants as well as relevant artifacts in the National Collection that are associated with the festival, such as the kavadi from the collection of the Asian Civilizations Museum and photographs of the festival from the early twentieth century from the collection of the National Museum of Singapore.\n\nMoving forward, NHB will be developing and implementing similar digital campaigns to document and promote other ICH festivals and practices from other communities such as the upcoming campaign on Ramadan, a month-long fasting period observed by Muslims in Singapore in the lead up to Hari Raya Puasa, also known as the Day of Celebration.\n\nPhoto 1 : Singapore’s digital campaign to engage the Indian community and educate the public about the practices associated with Thaipusam © National Heritage Board, Singapore\nPhoto 2 : A kavadi-bearer being cheered on by friends and family near the Sri Thendayuthapani Temple © National Heritage Board, Singapore

Ramadan is the ninth month on the Islamic calendar and the holiest month of the year for Muslims all over the world. During this period, Muslims fast (referred to as puasa in Malay) from sunrise to sunset every day throughout the month. Muslims will have their breakfast before sunrise (sahur) and they will break the fast after sunset (iftar).\n\nPrior to the COVID-19 pandemic, Muslims in Singapore visited mosques for their daily prayers and were encouraged to take part in an extra session of night prayers known as terawih during Ramadan. Muslim families as well as Singaporeans would throng the streets of Geylang Serai and Jalan Bussorah to enjoy outdoor street markets selling a wide variety of Malay culinary delights, gifts, and clothes.\n\nDue to the COVID-19 pandemic, however, mosques in Singapore are closed until further notice, and all Singaporeans are encouraged to stay at home. As a result, the Muslim community is unable to breakfasts together at the mosque and/or visit one another during Hari Raya Puasa, a celebration that marks the end of the fasting month.\n\nIn view of the above, the National Heritage Board of Singapore (NHB) and the Malay Heritage Centre (MHC) decided to collaborate on the #RamadanTogether campaign which seeks to connect the Muslim community through digital platforms and to educate the non-Muslim community on the intangible cultural heritage practices associated with Ramadan.\n\nThe month-long campaign comprises three key components: “Iftar Together,” which encourages Muslims to break the fast together online; “Masak Together,” which shares recipes on how to make traditional Hari Raya dishes at home; and “Concert Together,” which features “live” performances from local artists and arts groups.\n\nTo complement NHB’s digital offerings, MHC will also be producing a series of digital programs hosted on its social media platforms that feature community contributions. These include cooking and baking tutorials by well-known Malay personalities who will showcase family recipes for breaking the fast as well as traditional Hari Raya dishes. Videos and animations on traditional Hari Raya attire such as the baju kurung (a traditional loose-fitting outfit) and the kebaya (a traditional women’s dress) will also be produced.\n\nMHC’s #OnXOnRayaFest campaign will also involve a callout to members of the public to contribute user-generated content on how Hari Raya was celebrated in the past and how it is celebrated during these COVID-19 times to document the impact of the pandemic on intangible cultural heritage as practiced in the homes of the Muslim community in Singapore. Photo submissions from members of the public will be put up on MHC’s social media platforms and creative submissions will stand a chance to win attractive merchandise.\n\nIn addition, as part of its ongoing education and outreach efforts, MHC will also provide a glossary of terms associated with Ramadan and Hari Raya Puasa, offer bite-sized information focusing on Malay heritage and culture, and share traditional pantun (rhyming quatrains) greetings. MHC will also be working with local arts groups to produce Hari Raya music videos that will be filmed from home, to reach out to the community and lift up their spirits during the COVID-19 period.\n\nTo find out more about NHB’s #RamadanTogether campaign and MHC’s #OnxOnRayaFest campaign, please click on the following links: www.roots.sg/ramadan. and Malay Heritage Centre’s www.facebook.com/malayheritage respectively.\n\nPhoto : RamadanTogether Campaign ⓒ NHB