In the 1960s, Late Komal Kothari ,a renowed folklorist and ethnomusicologist and his very close friend, Vijaydan Detha an eminent Rajasthani writer realized that the problem of language covered the whole way of life of people and soon set out on a goal which became larger than collecting tales and songs. They further expanded their archival and research work in the field of folklore encompassing folk songs, folk tales, folk beliefs, proverbs, folk ballads, folk epics of long plays, folk gods and goddesses, social practices, rituals, fairs and festivals, rural food, nomads and pastoral ways of life. Until 1990’s they travelled more than 29000 villages to collect the large repository of cultural heritage both intangible (oral) in the form of audio video and tangible object’s of daily life made from natural resources. During 30years of intense study by them on folklore (in ethno-geographic regions) they finally looked into the traditional ways of knowledge transmission where the practice is to “learn but not to teach” in a structured way. In the year 1995 Komal Kothari got the recognition of his work by the Government of India and has been awarded Padma-Shree in 1983 and Padma Bhusan in 2004.

Folkland, an international centre for folklore and culture, is an NGO devoted for the promotion ofnfolklore and culture established in 1989. Folkland is based in the south-western province of Indianand has branches in several regions of India and other countries, too. Main domains of Folkland fallnunder performing arts, oral traditions and expressions, social practices, rituals and festivals,ntraditional crafts, and so on. Folkland stands for the promotion of folklore with an objective tonprotect the intangible cultural heritage. lt strives hard to conserve intangible cultural heritage fornthe future generation. It aims for sustainable development through intangible cultural heritage.