ALL
Revitalization
ICH Elements 10
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The School of Living Traditions (SLT)
In 1995, the Sub-commission on Cultural Communities and Traditional Arts of the National Commission for Culture and the Arts (NCCA) – the lead agency mandated to preserve, promote and develop Philippine culture and the arts – affirmed the need to safeguard traditional knowledge and practices from rapid cultural devaluation brought about by media, tourism, formal education and religion. This paved the way for the creation of The School of Living Traditions (SLT) programme, involving informal, community-managed learning centres where practitioners can transmit their communities’ knowledge, intangible cultural heritage, skills and values to younger generations. The identification of priorities for safeguarding was led by elders, leaders and other members of communities through a series of consultations. In the process, the NCCA provided capacity-building assistance for the mobilization of logistics and other resources needed to establish the learning centres. The SLT programme aims to develop, implement and evaluate community-based measures to safeguard vital traditional cultural knowledge and practices from the potential negative effects of modernization.
Philippines 2021 -
Washi, craftsmanship of traditional Japanese hand-made paper
Traditional knowledge, techniques and process to produce “Washi” -Japanese hand-made paper have been transmitted through generations since the 8th century. It has been used not only for writing letters and making books, but also for home interiors such as paper screens, room dividers and sliding doors. While three communities (The Sekishu-Banshi Craftsmen’s Association, the Association for the Preservation of Hon-minoshi Papermaking and the Hosokawa-shi Craftsmen’s Association) have shared their traditional production process; using Kozo plant (mulberry family) as a raw material, soaking its skins in clear river water, placing loose Kozo fibers in thickened water and filtering them with a bamboo-screen, each community has developed their own techniques such that each Washi has its own specific feature. Following the introduction in the 19th Century of low-cost machine-made paper and the modernization of peoples’ lifestyles and consumption patterns, the production and use of Washi was extensively affected. However, people of the concerned communities considered Washi-making techniques as their important cultural heritage and continued to make Washi to meet both traditional and new consumers’ demands such as modern interiors. Most of the inhabitants of the three communities have been playing some roles in keeping this craftsmanship viable, ranging from the cultivation of Kozo, training of the techniques, creation of new forms of products to promotion of Washi domestically and internationally. Today their lives centre around Washi, acting as a catalyst of their social cohesion, identity and pride affirmation. Furthermore these communities have built strong ties between and among them by exchanging information and experiences with a view to cooperating with each other.
Japan 2014 -
Margilan Crafts Development Centre, safeguarding of the atlas and adras making traditional technologies
Historically, Margilan was the centre for making atlas and adras – vivid and fine traditional fabrics. Due to the acute need to revive and safeguard traditions at risk of disappearing, the local community came up with an initiative to launch the Crafts Development Centre (CDC) in 2007. The CDC’s goal is to safeguard, develop and promote the method of Uzbek traditional atlas and adras making through innovative training sessions, exhibitions and craft fairs, traditional textile festivals, and the publication of safeguarding materials and manuals. The CDC also promotes the use of natural materials, and supports the transmission of knowledge and skills about nature and the universe and their role in ensuring people’s health and wellbeing.
Uzbekistan 2017 -
Art of Akyns, Kyrgyz epic tellers
The predominant form of cultural expression among the Kyrgyz nomads is the narration of epics. The art of the Akyns, the Kyrgyz epic tellers, combines singing, improvisation and musical composition. The epics are performed at religious and private festivities, seasonal ceremonies and national holidays and have survived over the centuries by oral transmission. The value of the Kyrgyz epics lies largely in their dramatic plots and philosophical underpinnings. They represent an oral encyclopedia of Kyrgyz social values, cultural knowledge and history. The pre-eminent Kyrgyz epic is the 1000-year-old Manas trilogy, which is noteworthy not only for its great length (sixteen times longer than Homer’s Iliad and Odyssey), but also for its rich content. Blending fact and legend, the Manas immortalizes important events in Kyrgyz’s history since the ninth century. The Kyrgyzs have also preserved over forty “smaller” epics. While the Manas is a solo narration, these shorter works are generally performed to the accompaniment of the komuz, the three-stringed Kyrgyz lute. Each epic possesses a distinctive theme, melody and narrative style. Akyns were once highly respected figures who toured from region to region and frequently participated in storytelling contests. They were appreciated for their proficiency in narration, expressive gestures, intonation and lively facial expressions, so well suited to the epics’ emotionally charged content.
Kyrgyzstan 2008
ICH Stakeholders 4
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NATIONAL INTANGIBLE HERITAGE CENTER OF KOREA
The National Intangible Heritage Center (NIHC, Director Hong-dong Kim), a national institution under the Cultural Heritage Administration of Korea, was officially opened in the city of Jeonju, Republic of Korea, in October 2014.\nIntangible cultural heritage is a valuable form of cultural asset that contains greater internal meaning than is visible on the surface, and its importance continues to grow every day. However, due to the non-physical nature of intangible cultural heritage, there are challenges to safeguarding and transmitting it, especially since the cultural element itself can be lost when its bearer passes on.\nCurrently, there are 132 state-designated elements of important intangible cultural heritage in Korea with 174 bearers, and 38 of these have been identified as being in a vulnerable state of viability with poor foundations for transmission or insufficient numbers of bearers.\nThe NIHC fulfills comprehensive functions for safeguarding and strengthening transmission foundations for intangible cultural heritage, including vulnerable elements, while supporting the independent viability and revitalization of traditional arts and crafts.
South Korea -
Public Association of Kuhhoi Pomir
\nThe Public Association of Kuhhoi Pomir (Pamir Mountains), a UNESCO-accredited NGO, is operating their projects on the territory of the Gorno-Badakhshan Autonomous Region (GBAO) of the Republic of Tajikistan, which is also called Pamir or figuratively the roof of the world. The Association is actively involved in biodiversity of local ecosystems, conservation and restoration of nature, cultural and historical heritage of mountain communities, public physical and spiritual health, sustainable use of local resources, among others. It also encourages revitalization of cultural and spiritual heritage of population of mountainous locality and participates in the transmission of national traditional knowledge to the new generation.
Tajikistan
ICH Materials 202
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Revitalization of traditional bure building
Fiji -
Si (Calligraphy pen)
The term Si has dual connotation of referring to the Calligraphy pen as well as to the specific bamboo from which pen is crafted. According to Lopen (master) Wangdi Gyeltshen, a renown calligrapher of Central Monastic Body said that, there is also another reed locally called Tshi-nag (a reed with dark colour at its internode) which is available from Wangdi-tse monastery area in Thimphu. Actually, there is no specific origin of the Si as it came to exist simultaneously with the writing culture in Bhutan. \n\nColloquially, all pens used for writing purposes are called as Myu-gu, which the name derived from its raw material Myug-ma (bamboo or reed). That is why any pen used for writing available in the market today, irrespective of what it is made of are commonly called Myu-gu (literally means reed pen). As there are different types of My-gu, thus, apart from the aforementioned Si, the pens are made from a wild fern called Kyer-ma is called Kyer-myug, and the ones made of quill is dro-myug, the nib made from metal is chag-myug. Similarly, sol-myug made from dead amber or charcoal, a talc stone is cut like a pencil for use -do-myug, the chalk comes in packets and used for educational purposes in schools is sa-myug. There are also pir-myug (brush pen) and lastly, the zha-myug, the lead pencil.\n\nRegarding the raw material; in Bhutan, Si is traditionally found at Chagdana in Toepai Gewog (Block) in Punakha, and near the Nag-tshang (Manor) at Drametse. It is also found in Kheng region of Zhemgang and at the Yarphel village of Trashi Yangtse district. Si is highly valued as being blessed by superior beings like Lord Manju Shri, Guru Rinpoche, the five classes of dakinis and the Dharma Lord Drukpa Kunleg (4155-1529). Si grows as big as normal bamboo, with short culm or internode, narrow lacuna and thick culm wall. They grow in heights of more than five arm-span. Both the plant and its leaves are generally yellowish. In ancient times, a writing pen was mainly a painting brush in China and in India it was made from the quill (moulted flight feather) of a peacock or other large bird. It is explained that the pen used traditionally in Tibet and Bhutan was made from the plant species called Si, which has thick nodes and grows mainly at lower altitudes.\n\nIt is obvious that, if writing tradition is gradually disappearing, both the art of making Si as well as its usage is an inevitable element to be gone together. Due to the booming computing technologies and automatic printing machines, the writing along with Si related practices are being gradually driven out of its existence however, realizing its importance and for its revival, His Majesty’s Golden Scriptures Project and other similar projects being initiated by some individual Spiritual masters had help in revitalization of such tradition as well as involving calligrapher to carry on the writing and Si making culture amidst the emerging sophisticated technologies.
Bhutan
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Bhutanese Traditional Pen-making(CLEAN)
#bhutan #유네스코아태무형유산센터 #bhutanculture \n\nThe term Si has dual connotation of referring to the Calligraphy pen as well as to the specific bamboo from which pen is crafted. According to Lopen (master) Wangdi Gyeltshen, a renown calligrapher of Central Monastic Body said that, there is also another reed locally called Tshi-nag (a reed with dark colour at its internode) which is available from Wangdi-tse monastery area in Thimphu. Actually, there is no specific origin of the Si as it came to exist simultaneously with the writing culture in Bhutan.\n\nColloquially, all pens used for writing purposes are called as Myu-gu, which the name derived from its raw material Myug-ma (bamboo or reed). That is why any pen used for writing available in the market today, irrespective of what it is made of are commonly called Myu-gu (literally means reed pen). As there are different types of My-gu, thus, apart from the aforementioned Si, the pens are made from a wild fern called Kyer-ma is called Kyer-myug, and the ones made of quill is dro-myug, the nib made from metal is chag-myug. Similarly, sol-myug made from dead amber or charcoal, a talc stone is cut like a pencil for use -do-myug, the chalk comes in packets and used for educational purposes in schools is sa-myug. There are also pir-myug (brush pen) and lastly, the zha-myug, the lead pencil.\n\nRegarding the raw material; in Bhutan, Si is traditionally found at Chagdana in Toepai Gewog (Block) in Punakha, and near the Nag-tshang (Manor) at Drametse. It is also found in Kheng region of Zhemgang and at the Yarphel village of Trashi Yangtse district. Si is highly valued as being blessed by superior beings like Lord Manju Shri, Guru Rinpoche, the five classes of dakinis and the Dharma Lord Drukpa Kunleg (4155-1529). Si grows as big as normal bamboo, with short culm or internode, narrow lacuna and thick culm wall. They grow in heights of more than five arm-span. Both the plant and its leaves are generally yellowish. In ancient times, a writing pen was mainly a painting brush in China and in India it was made from the quill (moulted flight feather) of a peacock or other large bird. It is explained that the pen used traditionally in Tibet and Bhutan was made from the plant species called Si, which has thick nodes and grows mainly at lower altitudes.\n\nIt is obvious that, if writing tradition is gradually disappearing, both the art of making Si as well as its usage is an inevitable element to be gone together. Due to the booming computing technologies and automatic printing machines, the writing along with Si related practices are being gradually driven out of its existence however, realizing its importance and for its revival, His Majesty’s Golden Scriptures Project and other similar projects being initiated by some individual Spiritual masters had help in revitalization of such tradition as well as involving calligrapher to carry on the writing and Si making culture amidst the emerging sophisticated technologies.\n\nFor more information\nhttps://www.ichlinks.com/archive/elements/elementsV.do?elementsUid=13874510108445676802
Bhutan 2023-07-01 -
Si: Calligraphy Pen
The term Si has dual connotation of referring to the Calligraphy pen as well as to the specific bamboo from which pen is crafted. According to Lopen (master) Wangdi Gyeltshen, a renown calligrapher of Central Monastic Body said that, there is also another reed locally called Tshi-nag (a reed with dark colour at its internode) which is available from Wangdi-tse monastery area in Thimphu. Actually, there is no specific origin of the Si as it came to exist simultaneously with the writing culture in Bhutan. \n\nColloquially, all pens used for writing purposes are called as Myu-gu, which the name derived from its raw material Myug-ma (bamboo or reed). That is why any pen used for writing available in the market today, irrespective of what it is made of are commonly called Myu-gu (literally means reed pen). As there are different types of My-gu, thus, apart from the aforementioned Si, the pens are made from a wild fern called Kyer-ma is called Kyer-myug, and the ones made of quill is dro-myug, the nib made from metal is chag-myug. Similarly, sol-myug made from dead amber or charcoal, a talc stone is cut like a pencil for use -do-myug, the chalk comes in packets and used for educational purposes in schools is sa-myug. There are also pir-myug (brush pen) and lastly, the zha-myug, the lead pencil.\n\nRegarding the raw material; in Bhutan, Si is traditionally found at Chagdana in Toepai Gewog (Block) in Punakha, and near the Nag-tshang (Manor) at Drametse. It is also found in Kheng region of Zhemgang and at the Yarphel village of Trashi Yangtse district. Si is highly valued as being blessed by superior beings like Lord Manju Shri, Guru Rinpoche, the five classes of dakinis and the Dharma Lord Drukpa Kunleg (4155-1529). Si grows as big as normal bamboo, with short culm or internode, narrow lacuna and thick culm wall. They grow in heights of more than five arm-span. Both the plant and its leaves are generally yellowish. In ancient times, a writing pen was mainly a painting brush in China and in India it was made from the quill (moulted flight feather) of a peacock or other large bird. It is explained that the pen used traditionally in Tibet and Bhutan was made from the plant species called Si, which has thick nodes and grows mainly at lower altitudes.\n\nIt is obvious that, if writing tradition is gradually disappearing, both the art of making Si as well as its usage is an inevitable element to be gone together. Due to the booming computing technologies and automatic printing machines, the writing along with Si related practices are being gradually driven out of its existence however, realizing its importance and for its revival, His Majesty’s Golden Scriptures Project and other similar projects being initiated by some individual Spiritual masters had help in revitalization of such tradition as well as involving calligrapher to carry on the writing and Si making culture amidst the emerging sophisticated technologies.
Bhutan 2023
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3rd APHEN-ICH International Seminar Diversity and Distinctiveness: Looking into Shared ICH in the Asia-Pacific
Intangible cultural heritage (ICH) is transnational in nature. It is necessary to spread the perception that ICH transcends geographical spaces and national borders, creating dynamic relations, connectedness, and continuity, which is why it is a timeless bearer of cultural diversity, the foundation of the heritage of humanity. However, as the modern structure of nation-state determines the boundaries of culture with national borders, forming the concept of “culture within the country”, subsequently led to the perception that the ownership of culture belongs to the state.\n\nThe concept of exclusive ownership of culture is often controversial in the UNESCO listing process, particularly in instances where cultural heritage and cultural domains have been shared for a long time by two or more nation-states. Such conflicts lead to excessive competition for nomination, overshadowing UNESCO’s fundamental purpose of contributing to peace and security in the world by promoting collaboration among nations, as well as the very spirit of the 2003 Convention for the Safeguarding of the Intangible Cultural Heritage that promotes international cooperation and assistance in the safeguarding of ICH as a matter of general interest to humanity.\n\nConsequently, UNESCO encourages multinational inscriptions of shared intangible cultural heritage to promote regional cooperation and international safeguarding activities, preventing conflicts among countries and coping with already existing ones. By emphasizing joint nominations of shared ICH, UNESCO revised its implementation guidelines three times to deal with conflicts between countries due to the cultural property rights. In addition, States Parties are encouraged to develop networks among relevant communities, experts, professional centres, and research institutes, particularly with regard to their ICH, to cooperate at the sub-regional and regional levels.\n\nAt the 13th Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage held in the Republic of Mauritius in November 2018, Traditional Korean Wrestling was inscribed on the Representative List of the Intangible Cultural Heritage of Humanity as the first joint designation by the Democratic People’s Republic of Korea and Republic of Korea. This milestone in the life of the Convention demonstrates that ICH contributes to the peace-building, reconciliation, mutual understanding, and solidarity among peoples. Indeed, only when acknowledging that shared cultural values are empowering characteristics of ICH, the true perspective of the unifying agent of the cultural diversity can be achieved, and that it is the cornerstone of reaching peace among nations.\n\nCountries in the Asia Pacific region are deeply connected by a long history of interactions, exchanges, flows of people, goods, and ideas that have shaped shared values, practices, and traditions. Having a balanced view, advocating for cultural diversity, and recognizing the commonalities among individuals, communities, and countries as a strength are virtuous tenets in the present time.\n\nIn this regard, APHEN-ICH Secretariat, ICHCAP, and UNESCO Bangkok Office are inviting the APHEN-ICH member institutes and public to this seminar under the theme of Diversity and Distinctiveness: Looking into the Shared ICH in the Asia-Pacific, to re-assess that while fragile, intangible cultural heritage is an important factor in maintaining cultural diversity, connecting bounds, and enhancing international dialogue and peace.
South Korea 2021 -
2020 ICH NGO Conference : ICH and Resilience in Crisis
On 12 and 13 November 2020, ICHCAP and the ICH NGO Forum virtually held the 2020 ICH NGO Conference entitled “ICH and Resilience in Crisis.” The fifteen participants, including eleven selected presenters from ten countries around the world, discussed various cases and activities of each country applied under the Corona-era, and proposed solidarity for the resilience of ICH for a ‘New Normal.’\n\nSession 1: In the Vortex: COVID-19 Era, Roles of NGOs to Safeguard ICH\n\nSpecial Lecture 1: 'Resilience System Analysis' by Roberto Martinez Yllescas, Organization for Economic Co-operation and Development (OECD) in Mexico\n1. 'Uncovering the veil of immaterial cultural heritage towards and autonomous management of well-being as well as cultural and territorial preservation' by Carolina Bermúdez, Fundación Etnollano\n2. 'Holistic Development Model of Community-Based Intangible Cultural Heritage of Yuen Long District in Hong Kong of China' by Kai-kwong Choi, Life Encouraging Fund \n3. 'Indigenous Knowledge System as a vector in combating COVID-19' by Allington Ndlovu, Amagugu International Heritage Centre\n4. 'Enlivening Dyeing Tradition and ICH: The initiative of ARHI in North East of India' by Dibya Jyoti Borah, President, ARHI\n\nSession 2: Homo Ludens vs. Home Ludens: Changed Features COVID-19 Brought\n\n1. 'The Popular Reaction to COVID-19 from the Intangible Cultural Heritage among Member Cities of the ICCN' by Julio Nacher, ICCN Secretariat, Algemesi, Spain\n2. 'Innovation for Arts and Cultural Education Amid a Pandemic' by Jeff M. Poulin, Creative Generation\n3. 'Promoting Heritage Education through Intangible Cultural Heritage in the Kalasha Valleys of Pakistan' by Ghiasuddin Pir & Meeza Ubaid, THAAP\n4. 'Shifting to Online Activities: Digital Divide among the NGOs and ICH Communities in Korea' by Hanhee Hahm CICS\n\nSession 3: Consilience: Prototype vs. Archetype for Educational Source\n\nSpecial Lecture 2: 'Geographical imbalance: the challenge of getting a more balanced representation of accredited non-governmental organizations under the 2003 Convention' by Matti Hakamäki, Finnish Folk Music Institute\n1. 'Crafting a Post Covid-19 World: Building Greater Resilience in the Crafts Sector through Strengthening Ties with its Community’s Cultural System' by Joseph Lo, World Crafts Council International\n2. 'Arts and Influence: Untangling Corporate Engagement in the Cultural Sector' by Nicholas Pozek, Asian Legal Programs, Columbia University\n3. 'ICH in the South-Western Alps: Empowering Communities through Youth Education on Nature and Cultural Practices' by Alessio Re & Giulia Avanza, Santagata Foundation for the Economy of Culture\n\n
South Korea 2020
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ICH Courier Vol.25 Pictures and Storytelling
ICH Courier is the quarterly magazine on ICH in the Asia-Pacific region issued by ICHCAP since 2009. Every issue has its own theme under the title of the Windows to ICH, and the theme of the Vol 25 is 'Pictures and Storytelling.'
South Korea 2015 -
Intangible Cultural Heritage and the Sustainable Development Goals in the Pacific
The 2030 Agenda for Sustainable Development, adopted by the UN Member States on 25 September 2015, is an action plan for tackling the most challenging issues of our world today. The hope is that within the next fifteen years, the sustainable development goals (SDGs) will encourage universal efforts to end all forms of poverty and ensure that no one is left behind.\n\nThe methods and practices to accomplish these goals will vary depending on the context. In the Pacific region, incorporating intangible cultural heritage (ICH) is crucial to accomplish any of the SDGs since it plays an important role as a “driver, enabler and guarantee of sustainable development.\n\nAlthough each nation in the Pacific has its own diverse ICH, they all share a sense of longing for sustainable development and community well-being. Traditional and local knowledge have always played a pivotal role in protecting clean water supplies, coral reefs, and rainforests; healing the sick through traditional medicine; and building homes resistant to climate change. Ensuring the success of the SDGs in the Pacific will require an understanding of how ICH can be incorporated in the SDGs from the local perspective.
South Korea 2016
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Cultural Heritage in Conflict AreasTo professionals in the sector of cultural heritage and stewards who recognize its significance to us all, tangible objects and intangible traditions both possess more power than many realize. There is a reason why in times of conflict, historic buildings and the rites and rituals related to these tangible elements are targeted as a means of violence: because as a direct line to identity, community, solidarity, belonging, unity, and connection to the past, both tangible and intangible heritage are an easy target for those who seek to obtain control by dismantling those rudimentary building blocks. Extremist groups, political regimes, and global institutions are all well aware that one of the most fundamental ways to injure a people is to separate them from the elements of cultural heritage that otherwise connect us, fill us up, and provide us with a sense of self, place, and purpose—and ultimately make us human.\n\nThe power that cultural heritage holds over entire nations, vastly spread ethnic groups, and displaced people across the globe does increase the vulnerability of the precious manifestations of that heritage—everything from architecture marvels to the surprisingly meaningful trinkets laying around peoples’ houses to the recipes, fairy tales, figures of speech, and traditional melodies passed down from generation to generation. But this strong influence can also be harnessed as a more positive asset, especially in the aftermath of conflict and trauma.\n\nAs communities heal from the wounds carved by violence and destruction in contexts like war, political upheaval, civil unrest, or natural disasters, cultural heritage may be a lifeline to which they can cling. Programs offered by global organizations like ICCROM and grassroots movements alike are mobilizing cultural heritage in the aftermath of destructive conflicts, fashioning it into a tool that will help to re-establish a sense of unity and identity. Honoring traditions by telling stories, revisiting significant locations, cooking recipes, and documenting intangible heritage offers an arena in which current pains can be momentarily soothed by the comfort of familiar customs and the reunification of a community. The education of local history has offered a similar sense of togetherness through the remembrance of a shared past, in which our identities the present day are so deeply rooted. But furthermore, history adds a layer of perspective, accounting for many of the grudges and lingering pains in which modern conflicts are often steeped.\n\nOutside of conflict zones, heritage can continue to pull its weight in the post-conflict recovery process. As refugees navigate displacement in new environments, collections at museums containing heritage objects that hail from their home countries can become touchstones of familiarity and opportunities for intangible heritage to be remembered and maintained. Through both the tangible objects themselves, which may hold particular significance and meaning to the people who come from the same cultural background, and through the elements of intangible heritage, memory, and identity that the items invoke, historical artifacts can be instrumental in establishing new communities and connections among immigrants and refugees.\n\nSeveral museums have recognized their role as meeting places offering programs in which displaced communities are trained as museum guides and deliver tours in their native languages, projects like this enable displaced people to be connected to their heritage while participating in the exchange of diverse cultural experiences within the museum. Although the tangible collections are the base of such initiatives, they also provide a venue for language, memory, culture, and identity to be expressed and kept alive.\n\nBoth on the ground as the dust settles in post-conflict zones and in widespread corners of the globe where displaced persons start new lives, cultural heritage has great potential to serve as a steppingstone as individuals and communities take steps forward in their healing process. In reconnecting individuals to the traditions, memory, community, shared history, and identity that shapes every one of us, heritage is undoubtedly powerful. But beyond this, in its appeal to the part of the human psyche that inherently yearns to belong to something, to know where we have come from, and to feel safely held by the cultures, which serve as a placeless home, some would argue that heritage is essential.\n\nPhoto : Science Photo Library, CC BY NTB scanpixYear2020NationCentral Asia
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Revitalizing the ICH of a Million Village Goddesses in IndiaVisually imposing sites often catch the imagination of the public. But there is often more than the monumental that informs local’s and visitor’s experiences. Few realize the importance of local civic spaces that demonstrate community benefits from safeguarding heritage in all its manifestations. Engagement with the local primary stakeholders and their spaces reveals deep knowledge for pilgrimage, tourism, education, and recreation. Safeguarding intangible cultural heritage (ICH) requires benefit analysis and integrated local area planning through a bottom up praxis for sustainability.\n\nA promising development in Amaravathi Heritage Town, Andhra Pradesh, birthplace of Mahayana Buddhism, is a major program for safeguarding its tangible and intangible heritage. Known to the outside world for its famous Amaravathi School of Buddhist Art, recent systematic cultural mapping revealed 2,900-year layers of history and a rich inventory of intangible heritage. Significant is the first Government Order for safeguarding the Balusulamma Thalli Gudi or temple. Its archaeological and historical importance is amplified through the collective memories and living heritage of Balusulamma as the village patron goddess of the ancient Dharanikota.\n\nTwo hundred years ago, local king Raja Vasi Reddy Venkatadri Naidu used to dismount his elephant on returning home from other villages and make offerings to Balusulamma. Last month, his direct descendants on an annual pilgrimage visited the place during the harvest festival and conducted vermillion or Kumkuma Puja for Balusulamma. They are now sponsoring an onsite educational room built strictly according to traditional architecture and in partnership with the Amaravathi Heritage Centre and Museum.\n\nThe priest or pujari, potter Sambayya, is reviving famous Dharanikota pottery traditions. Scaled drawings of the cultural space were prepared by the School of Planning and Architecture, Vijayawada. Local farmers are assisting with documentation and the use of the cultural space for revitalizing the diversity of intangible heritage. The landscape has been carefully fenced. Five solar lamps, a water tank, and boring pump have been installed. A gateway has been constructed and landscaping is preventing soil erosion.\n\nThe rachhabanda or traditional meeting place under the large 200-year-old Banyan tree has been renovated with smooth granite. It is being used by the local village administration, school groups, and families. Everyone loves the ambience of the place, irrespective of caste, faith, age, and other cultural affiliation. The access road to the temple, along with drainage, has been completed. Festivities that have revived the intangible heritage of the place are once again bringing back people from the surrounding twenty-three villages. The Village Vathavaranam or village ambience is revitalized. It is a concept that is rarely addressed in critical heritage discourse.\n\nBalusulamma Thalli Gudi is an illustration of locating culture in development in safeguarding intangible heritage through integrated local area planning. There are about 14,000 villages in the state and an estimated 100,000 shrines to a high number of village goddesses across its thirteen districts—perhaps a million of heritage-rich sites in India. They are the bedrock of Andhra and Telugu culture and Indian heritage. They provide the essence of what it is to experience village atmosphere in the face of rapid urbanization and globalization.\n\nBalusulamma signifies culture as an essential component of human development as it is a source of identity, innovation, and creativity for the village life in India. UNESCO emphasizes that many people, especially the poor, depend directly on ecosystems for their livelihood, and, in effect, their economic, social, and physical well-being, including nonetheless their cultural heritage. Balusulamma Gudi is also a good representative example of the UNESCO 2011 Recommendation on Historic Cultural Landscapes and the 2003 Convention on Safeguarding Intangible Heritage. The value and role of community cultural reclamation and responsible tourism through safeguarding and promotion of heritage landscapes is better understood in Amaravathi Heritage Town.\n\nPhoto : Local folk theater revitalized © Amareswar GallaYear2018NationIndia