Recently, the word yu san seul, which commonly refers to a Chinese dish, has become more common in Korea after popular comedian Jae-seok Yu debuted as a trot singer under the stage name Yoo San-seul. Trot music, which was the exclusive property of older generations, is now appealing to the audience of all ages. The recent trot craze has been heated through Hangout with Yoo (a reality TV show produced by Yoo San-seul) and various trot audition programs. Traditional cultural contents, once viewed as boring and old-fashioned, are now not just bringing memories to the elderly but also catching on among younger people who are interested in newness through diverse media outlets.\n\nLikewise, ssireum, Korea’s folk wrestling and traditional culture, is gaining huge popularity among young generations. Ssireum was an extremely popular sport in the 1980s and 1990s, but it slowly lost much of its former glory and became a mere folk game that barely kept itself in existence as a holiday sport. In 2018, in recognition of its value, ssireum was jointly inscribed by North and South Korea on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. However, it still failed to draw public attention, as there were old stereotypes about traditional sports and modern audiences already turned their backs on the traditional wrestling. Then, the variety program Joy of Ssireum has rekindled people’s interest in the sport. The ssireum arena is filled with spectators of all ages who are carrying placards of their favorite contestants. It seems like the ssireum fandom is no less than idols. In other words, ssireum is seeing its resurgence as an enjoyable and entertaining form of traditional sport. It is also expected to contribute to the inheritance and development of various other traditional sports.\n\nThanks to easily accessible media channels, our traditions are effectively transformed into original cultural contents that attract almost as much attention as in the past. Public attention is essential for the transmission and development of traditional culture. Now that ‘retro’ pop culture is in, this could be a good turning point for traditional cultural contents.\n\nPhoto : Ssireum, Korea's folk wrestling Ⓒ ShutterStock

In Turkmenistan, the national inventory of intangible cultural property comprises five domains: oral expression, beliefs, performing arts, craftsmanship, and traditional knowledge. Epics belong in the division of oral expression. More than ten elements have been identified in this field, including epics such as Gorogly, Shasenem and Garip, Zokhre and Takhir, Khuyrlukga and Khemra, Sayatly Khemra, Asly Kerem, Arzy-Gambar, Khatamnama, Warka-Gulsha, Kasym oglan Melike-Dilaram, Nejep oglan, and Tulum Hoja. The epic Gorogly holds an especially important position among Turkmen epics.

The Turkmenistan intangible cultural property comprises five domains that are summarised below:\n\n1. Oral expressions - oral folklore\n2. Traditions, customs and people’s beliefs\n3. Traditional performing arts\n4. Traditional craftsmanship\n5. Traditional knowledge\n\nEpics are included in the ‘oral traditions’ section. By now more than 10 elements have been identified in this field, including such epics as Gorogly, Shasenem and Garip, Zokhre and Takhir, Khuyrlukga and Khemra, Sayatly Khemra, Asly Kerem, Arzy-Gambar, hatamnama, Warka-Gulsha, Kasym oglan, Melike-Dilaram, Nejep oglan and Tulum Hoja. Gorogly occupies a special position among the abovementioned range of epics.

The Kyrgyz komuz is a national musical instrument. Traditionally, komuz was made from a single piece of wood. The instrument has three strings, which were traditionally made from dried ram innards, but in modern times, fishing lines are often used instead.

The biggest North Korean migrant community outside East Asia is located in a somewhat unlikely place, New Malden, UK, a suburb in southwest London (see Figure 1). Approximately 1,000 North Koreans live alongside the established community of over 12,000 South Koreans. In the foreign kitchen, what North Korean migrants do is recreate authentic traditional North Korean food that they have not had for such a long time. Decades of famine and national isolation have alienated people from basic meals and dishes that are part of the history and traditions of their country.

According to CIOFF policy, an international folklore festival will be fully accomplished as a meeting place for cultures when it is organized in the spirit of friendship and promoting a culture of peace. ICH is an excellent culture inherited over generations, a source of cultural development, and a manifestation of cultural diversity. The new management mechanism realizes the integration of ICH and tourism. The launch of “One Belt and One Road” strategy actually provides an important strategic opportunity for the protection and development of ICH. At the beginning of a new civilization cycle, to open a new window of civilization with people of the world. While there are four main cradles of civilization, which, moving from East to West, are China, India, the Fertile Crescent, and the Mediterranean, specially Greece and Italy, India deserves a larger share of credit because it has deeply affected the cultural life of most of Asia. India has also extended her influence, directly and indirectly, to other parts of the world.\n\nAn International Folklore Festival is one of the means to safeguard, to promote and to diffuse ICH, mainly through such genres of expressions as music, dance, games, rituals, customs, know-how of handicraft and other arts. To be a significant contribution to the maintenance and enhancement of cultural identity and diversity, a folklore festival has to be implemented in an appropriate cultural context. The reflections presented aim to develop a pertinent cultural context in existing and in new international folklore festivals. The following items constitute and describe what CIOFF sees as important elements of the term cultural context.

Based on a common geographical environment, the people of East Asia share a similar sense of the seasons and have been sharing the seasonal festival traditions for many years, which to a certain degree has brought commonality to their experience of heritage. The seasonal festival traditions in East Asia have a localized form of expression and common features.2) They all attach importance to seasonal nodes such as the Mid-Autumn Festival, Half of July, April Eight, and the Twenty-four Solar Terms. They value family ethics in the practice of festivals and share Confucian, Taoist, and Buddhist cultural traditions, with emphasis on “red-hot sociality.” As they collectively enjoy seasonal festivities, they continue creating arts-related activities around these festivals and transmitting their heritage values to the younger generation. East Asia's practices of seasonal festival traditions are both a manifestation of cultural diversity and cultural sharing. This presentation will discuss the sharing, sustaining, and collaborative safeguarding f East Asian Seasonal Festivals as ICH.

Intangible cultural heritage is one of the most unprotected forms of artistic heritage. Nowadays, in the globalization environment where different cultures exist and interact, intangible cultural heritage requires our special attention. For Tajikistan, the first victory of efforts put forth toward safeguarding ICH was the acknowledgement of Shashmaqom as a masterpiece of human intangible cultural heritage by UNESCO.

Chak-ka-yer or tug-of-war is one of the oldest traditional team games of Thailand. It is believed that chak-ka-yer derived from imitating the work of humans pulling a trolley with a heavy load, the behaviors of bulls, buffaloes, or elephants in pulling heavy things, and a Buddhist ceremony called Chak-Phra, in which a Buddha image is placed on a beautifully decorated cart and pulled in a procession so that people pay respect to the Buddha image as it rolled by.

The custom of traditional Japanese tug-of-war, or tsunahiki (綱引), can be outlined as follows:\n\n• It is practiced on different annual events, such as Ko-syogatsu (小正月), or New Year celebration around 15 January according to the lunar calendar), Obon festival (盆)celebrated around 15 August, the Boys’ Festival on 5 May (端午節句), or the fifteenth night of August of the lunar calendar (八月十五夜).\n• The tug-of-war ropes are made of either straw, kaya (kind of cogon grass often used as traditional roofing materials), or shobu (菖蒲 or sweet sedge).\n• A village is divided into two groups of farming and fishing areas, eastern and west-ern areas, and upstream and downstream areas, and in some cases, the two groups are subdivided into smaller groups such as children and young adults as well as men and women.\n• The rope is tugged by these groups, or dragged around, slammed against the ground, or sometimes cut into pieces.\n• The purpose of this traditional event is said to forecast the volume of the coming harvest, to ward off evil spirits, or to pray for a peaceful life.

“A man in Pamir, from birth to death, is accompa- nied by all sorts of family and everyday rites and customs. In many traditions, including the prepa- ration and use of food, traces of deep geographical and climatic isolation are clearly visible.The Pamir highlanders who lived in closeness with their nature had a great culture, rich in traditions, cults, customs which created humane framework of actions in relation to wildlife. Cultural values and practices re- lated to caring for nature at the same time supported the life of the mountain peoples. This culture has become the main priority for the effective,reasonable and rational use of wildlife resources.Such behavior not only contributed to the survival of the mountain population in the most severe climatic conditions, but also became the main factor in the conservation of wild fauna and flora.

The tug-of-war is one of the most well-known intangible cultural heritage elements that represent the Republic of Korea. Tug-of-war games were widely enjoyed by people across the country before the 1930s and 1940s. During the 1960s, the tug-of-war came under the protection of the Cultural Heritage Conservation Policy and has been appointed and is being managed by local and national governments. Locally, eight tug-of-war traditions have been inscribed on the national inventory list. Moreover, compared to other ICH element studies, of the element has been significantly researched.\n\nTug-of-war is a cultural heritage element of many East Asian nations, and these nations are preparing to nominate the element to the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. In this context, the goal of this paper is to discover universal traits in tug-of-war traditions in East Asia. However, besides the Republic of Korea and Japan, there is insufficient research on tug-of-war traditions in the region, which limits the scope of this presentation. In case of China, despite the existence of various records on tug-of-war in literature, the tradition as it exists in China today seems to be more of a sports match than a ritual event. I would also like to mention that this paper is a draft based on document records, the Internet, and the academic symposium hosted by Gijisi Tug-of-War Conservation Institute.