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Manage No DI00001300 Country Poland Author Hanna Schreiber (Assistant Professor, University of Warsaw) Published Year 2022 Language English Copyright 
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| Description | Reflection on the role of ICH as an element of countries’ soft power has developed in recent years (Schreiber 2017, Sargent 2020). While the soft power concept was coined in the Western Hemisphere by Joseph Nye, in the specific context of United States foreign policy in his 1990 book Bound to Lead, it has gained recognition worldwide and influenced cultural policies, programs, and diplomatic strategies in Asia, such as “Cool Japan,” “Incredible India,” and “Discover Korea, your way.” | ||
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