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The National Institute of Folk & Traditional Heritage, popularly known as Lok Virsa, was established by the government of Pakistan in 1974 with a mandate to collect, document, preserve, and disseminate Pakistan’s tangible and intangible cultural heritage. Within three decades, Lok Virsa has grown from a fledgling endeavor, to creating a science of folklore into a developmental complex whose projects and activities span over the roots of the entire nation. nThe Research Centre of Lok Virsa encourages research in regional languages, folk literature, cultural history, arts, crafts and various aspects of folklore such as folk songs, seasonal songs, work songs, folk romances, folk tales, children games, legends, nursery rhymes, children tales, animal fables and legends attached to mountains, lakes, rivers, ruined castled, traditional festivals, superstitions and beliefs, customs and rituals, celebrations at birth, weddings and funerals among others. Lok Virsa calls upon all master artisans, folk musicians, folk dancers and performers from the rural areas and remote regions of the country at the Artisans-at-work festival, popularly known as Lok Mela, each year. Over 100,000 eager participants come to visit this festival. Lok Virsa supports craftsmen and musicians by giving cash awards and proud recognition to them as living national treasures.