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The Phelchey Toenkhyim (Folk Heritage Museum of Bhutan) founded and established under the patronage of Her Majesty the Queen Mother Ashi Dorji Wangmo Wangchuck, was opened to visitors in July 2001, symbolizing yet another endeavor to safeguard and strengthen the intangible cultural heritage and skills of this society. It has dedicated itself to connecting people to the Bhutanese rural past. nPhelchey Toenkhyim attempts to preserve traditional artifacts, skills, and culture of Bhutan in efforts to make the daily lives of the Bhutanese people more widely known. These efforts were also made to reinforce the knowledge of their traditional lifestyle and culture before they disappear from everyday life and lose their practical value. The museum also acts as a hub for village artisans to demonstrate their skills in craftsmanship as well as being used as an outlet for their products. Such programs provide opportunities for artisans to use their skills and instill enthusiasm in the minds of younger generations to learn contemporary trades. The museum has a particular appeal for younger generations in that it provides insight into the past while simultaneously demonstrating its relevance to the present for the future.